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Choose Your Niche
Pick the one market you can own. Niche selection, focus discipline, and the tests that tell you whether you are in a niche or just near one.
From Commodity Supplier to Apex Recruiter: The Niche Move Most Recruiters Refuse to Make
Most recruiters are commodity suppliers, interchangeable and replaceable. A market of one is irreplaceable. Here is why most never make the move.
5 min readWhy Three Niches Is Two Niches Too Many
You cannot be the obvious choice in three markets at once. Focus discipline, the generalist's cope, and the cost of refusing to pick one.
5 min readHow to Choose a Niche You Won't Resent in 18 Months
A four-test framework for picking a niche: money, expertise, market size, personal interest. Get any one wrong and you will quit before it works.
5 min readThe Niche Test: Could You Name Five People in This Market Right Now?
A practical diagnostic. If you cannot name the top hiring managers, candidates, and competitors in your market, it is not your niche yet.
5 min read