Results

What happens when firm owners make the Apex Shift

Real examples of boutique recruiters who stopped competing as commodity suppliers and became the name clients call in their niche.

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Years
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Search & recruitment firms
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Niches owned
30 years in this industry, and Andy found the missing link.
Roy Ripper, 30+ years in recruitment.

If you own a recruitment or executive search firm, you are tired of being one of five names on every brief, chasing cold for fees that get ground down, and you want to be the only name in your niche, retained and paid upfront, in months not years, without cold calling, a bigger team, or longer hours, then score your firm and get a straight read back from Andy.

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Brandt Handley, Go4ROI
Why owners choose Andy
“I assessed 50+ PR, marketing, coaching and business development companies. Andy was the first and only one who had it all for search firm owners.”

Andy has a sixth sense for recruitment search. It is why I keep coming back after all these years. In my first year I reached my first seven figures, a 3.5x on the previous year. I only wish I had come to Andy sooner. He has grown my search business to seven figures and, most importantly, given me far more time with my family, now able to work remotely.

Brandt Handley · Go4Roi.com

Go fully retained

Retained, paid upfront, before the work begins.

The market’s strongest firms stopped chasing contingent scraps. They get retained, paid in advance, on fees that hold, and they keep their life.

Laura Anderson, Veterinary Career Services Four day week, kept
Fully retained · doubled the business

“My first year I doubled the bottom line. I am fully retained and my fees are a lot bigger than when I started.”

“I came across Andy 4 years ago and we hit it off right away. One of the stipulations to Andy was my lifestyle, keep my work week to 20 hours. Well, I still do that. This is down to Andy’s authority strategies. Would I recommend? Yes, without a shadow of a doubt. It is a step by step process and the best thing I did for my business.”

Laura Anderson · Veterinary Career Services

2xFirst year
$2mA year
4 daysA week
Ken McCarthy, BlackRock Resources Retained & exclusive only
Scaled past a quarter of a million

£30,000 to £100,000 a month, inside six months. Now scaling past a quarter of a million.

Ken went from one of five names on every brief to the retained, exclusive-only choice in his niche, taking the work on his terms and turning it away when it does not fit.

Ken McCarthy · BlackRock Resources

£30k→£100kA month
6 monthsTo get there
£250k+Now scaling to
Charge higher fees

Higher fees. Seven-figure years.

Authority resets the price. When you are the only name in the niche, the fee stops being a negotiation. Brandt Handley (above) trebled his revenue and hit seven figures the same way.

Jonathan Spiess, Rocket Talent, on a rooftop above the New York skyline New York · seven figures
$80k to seven figures

“We hit our one million dollar goal. We actually blasted it and already at 1.1. If you asked me three years ago if this was possible I didn’t even believe it.”

Rocket Talent went from $80,000 to $1.1 million, including a single week that booked $133,000 in revenue.

Jonathan Spiess · Rocket Talent

$80k→$1.1M
$133kIn one week
Become the number one name

The number one name in the niche.

Not one of five on the brief. The single authority clients build their boardroom around, and the peers other recruiters learn from.

Darren Franks, Talent in the Cloud No.1 authority in his niche
10x revenue in two years

“I 10x my revenue in two years. Now the number one authority in my niche by far.”

“I was cynical at first, so much noise in the recruitment space and I knew a bit to start. However Andy walks the walk. I strongly recommend Andy whether start up or established. One to many and automation is here to stay. Andy is at the front of the market by a long way.”

Darren Franks · Talent in the Cloud

10xRevenue
No.1In his niche
2 yearsTo get there
I had been tracking Andy for a long time. After his first consultation I created 14 new clients by applying his online webinar strategy. You need to get Andy Whitehead in your business before your competitor does.
Roy Ripper
World Class Recruiting · 30+ years in recruitment
The most innovative strategies I have ever seen in recruitment.
Mike Walmsley
Mike Walmsley Recruitment Training
Become the recognised authority

Owners who became the authority in their market.

Not just billing more. These owners are the recognised name in their niche, the one the market and the press treat as the trusted adviser.

Bill McCabe, Softnet Search
Bill McCabe
Softnet Search
Featured in Forbes and the Huffington Post as a top 10 global influencer.
Brandt Handley, ROI Recruitment
Brandt Handley
ROI Recruitment
Trebled his revenue and became the retained, CEO-level authority in his niche.
Darren Franks, Talent in the Cloud
Darren Franks
Talent in the Cloud
10x revenue in two years, now the number one authority in his niche by far.
James Blackwell, Ronald James Group
James Blackwell
Ronald James Group
Featured in the press as one to watch, leading the North East search market.
Win week after week

The day a fee lands, they post it.

Real posts from inside the community, captured the moment the win happens.

Facebook post: Brandt Handley bought his wife a new Mercedes, financial freedom rocks
Brandt Handley · “Just bought my wife a new Mercedes. Financial freedom rocks.”
£7,500 offer accepted

From the second test campaign, sent to around 160 prospect companies two weeks earlier.

Nick Maher
Facebook post: Jonathan Spiess hit the $1.1 million goal
Jonathan Spiess · hit the $1.1 million goal by June
67% open · 50% reply

Live cold-outreach numbers on a member campaign, the kind most recruiters never see.

Campaign metrics
Facebook post: Jamie Town added around 40k per week in temp and contract billings
Jamie Town · +£40k a week in billings, using the one-to-many strategies
Closed a $45k deal

“From a campaign candidate. Whoohoo!”

Mitch Robbins
Facebook comment: Jonathan Spiess did 133k in revenue this week
Jonathan Spiess · “We did 133k in revenue this week.”
78% open · 16% reply

First-ever client campaign, targeted at CCOs, three live opportunities inside ten days.

Gary Reeman
Facebook post: Jonathan Spiess pipeline of VP and director-level roles
Jonathan Spiess · pipeline stacked with VP and director-level roles
Six days to two

“My best month ever, from the beach in Vietnam.”

Keith Southern · Humanomics
Facebook post: Jonathan Spiess booked 450k for the year with a strong pipeline
Jonathan Spiess · “We have booked $450k, with close to $250k in Q1 deals lined up.”
Facebook post: Nick Maher, 7,500 offer accepted from the second campaign
Nick Maher · “£7,500 offer accepted, client and candidate both from the campaign.”
Facebook post: Keith Southern, an interview run from the beach became a 20k deal
Keith Southern · an interview run from the beach in Thailand became a £20k deal
Facebook post: Gary Reeman, 78 percent open rate and 16 percent reply rate on his first campaign
Gary Reeman · 78% open rate and 16% reply rate on his first ever client campaign
Facebook post: Jonathan Spiess running an operating margin in the low 80s
Jonathan Spiess · running an operating margin in the low 80s, peers reply they are in the high 80s
Facebook post: Mitch Robbins closed a 45k deal from a campaign candidate
Mitch Robbins · “Closed a $45k deal today from a campaign candidate. Whoohoo!”
Facebook post: Daniel Addy booked podcasts with a CEO and the BBC's CTO
Daniel Addy · booked podcasts with a video-network CEO and the BBC’s CTO, a Fox VP call lined up

A fraction of what owners post the week a campaign pays off. Tap any screenshot to read it in full.

Outreach that converts

Open and reply rates that should not be possible.

Members report their live campaign numbers straight into the webinar as it runs. These are cold-outreach open and reply rates most recruiters never come close to.

68% open rate · 51% reply rate

Keith Southern logs a 67.78% open rate and a 50.6% reply rate live in the GoToWebinar questions box, while Brandt Handley posts a second win in the same session.

Two GoToWebinar control panels showing a 67.78% open rate and a 50.6% reply rate reported live by members
75% open rate · 62% reply rate

A Double R candidate campaign, logged live on an Inner Circle call.

GoToWebinar panel logging a member win of a 75% open rate and a 62% reply rate
78% open · 16% reply

His first ever client campaign, targeted at senior contacts, with three live opportunities inside ten days.

Gary Reeman
134 attended · 4 new clients

His first webinar drew 134 attendees, and four clients who had never taken his call signed on.

Peter John
77% of the niche · 43% reply

One campaign put the firm in front of nearly every candidate in the niche.

Member campaign

Live member campaign metrics, reported the moment they land.

Transform your firm

Named owners. Real firms. Real results.

Not anonymous quotes. The people, the firms and the results, straight from the source. The owners on this page grow anywhere from 20% to 500% year on year.

Case study
First clients within 24 hours
James Blackwell testimonial slide: within 24 hours of the planning session, the first clients were coming in
James Blackwell · CEO, Ronald James Group. Inbound leads, client and candidate side, 24/7.
Case study
Best month ever, from the beach
Keith Southern testimonial slide: from working six days a week to two, best month ever from the beach in Vietnam
Keith Southern · Humanomics. From six days a week to two.
Case study
Trebled revenue, earns while asleep
Brandt Handley testimonial slide: trebled my revenue in year one, I now earn while I sleep
Brandt Handley · ROI Recruitment. Seven figures in year one.
Authority
The coach the recruitment coaches trust
Panel titled the recruitment coach to other recruitment coaches, featuring Mike Walmsley, Roy Ripper, Belinda Kerr and James Blackwell
Mike Walmsley, Roy Ripper, Belinda Kerr, James Blackwell · coaches who trained with Andy.

Every card here is a real client testimonial, case study or press feature.

Backed by the industry’s best

What recruitment leaders say about Andy.

Not just clients. The trainers, authors and search leaders the industry already follows put their name to his methods.

The most innovative strategies I have ever seen in recruitment.

Mike WalmsleyRecruitment Training · Recruitment’s Quarter Billion Dollar Man

After his first consultation I created 14 new clients by applying his online webinar strategy. You need to get Andy Whitehead in your business.

Roy RipperRoyRipper.com · World-class recruiting

Andy’s programme put inbound strategies in place giving me leads 24/7, client and candidate side. I highly recommend Andy’s programme.

Join the mastermind

Owners fly in. The room does the rest.

Two days mapping niches, building funnels and locking in positioning, side by side with other founders who have already made the shift.

The full cohort of recruitment and search firm owners at a London Intensive
The cohort at a London Intensive
Firm owners mapping their niche around a table at a live event
Mapping the niche, table by table
Owners working through the plan together in the room
Working the plan in the room
The front of the room at one of Andy's live member events
Front of the room
A full workshop room of recruitment firm owners with the presenter at the front
A full room, front to back
Firm owners working through the plan at their table during a live workshop
Owners doing the work
A group photo of around thirty members at a live London workshop in front of the Ignition banner
The whole cohort, in one room

Every photo here is from one of Andy’s live member events.

Learn from the proven name

The name the industry already knows.

Andy Whitehead, as seen on CBS News, FOX, NBC and ABC

Andy’s work has been featured across CBS News, FOX, NBC and ABC, and his methods are taught, quoted and modelled across the recruitment world.

Two published books lay the approach out in full, and his clients keep showing up in the press for the results they get.

Author
The Million Dollar Recruiter

Attract, gain authority, automate and scale like a million-dollar recruitment business owner.

Author
The Laptop Recruiter

Attract, automate, accelerate and scale your recruitment and search business from your laptop.

Hear it on camera

In their own words.

Ken McCarthy
BlackRock Resources
£30k to £100k a month. Fully retained.
Brandt Handley
ROI Executive Search
US middle market headhunter.
James Blackwell
Ronald James Group
Inbound leads, client and candidate side, 24/7.
More owners, on camera
Ray Amoah
C2B Solutions
Nick Maher
TJ Peel Specialist Recruitment
Gary Reeman
Alpina Search
Andy Bourne
Charlton Recruitment
Charles
Recruitment firm owner
Keith Southern
Humanomics
Andrew Thomas
Recruitment firm owner
Be in the room

Inside the room at one of Andy’s live member events.

This is not theory from a slide deck. Owners fly in, map their niche in the room together, and leave with the positioning and the systems that make them the only name clients call.

A room of recruitment firm owners taking notes at one of Andy’s live member events in a wood panelled boardroom
Firm owners in the room at one of Andy’s live member events
Andy Whitehead presenting to a member at one of Andy’s live member events
Andy, live with members
Andy Whitehead at the whiteboard breaking down the Apex framework
Breaking down the framework
The full cohort of recruitment firm owners at one of Andy’s live member events
The cohort, in one room

Every photo here is from one of Andy’s live member events.

Build a new desk from nothing

For the 10 to 50 person contract and perm firm.

In the middle of Covid we did the impossible. We started a brand new desk from nothing and had it running at around £30,000 a month in margin inside a few months, held for the best part of a year. Andy gave us the market mapping and the outreach that built it. Five years on we are opening another desk and I have come straight back to him.
Alan Derry Technical Resources August 2026
From commodity to market leader

From the contingency grind to a retained desk.

The market is splitting in two. On one side, five firms on every brief, fees ground down. On the other, the one firm that became the only name in its niche, retained and paid upfront, the name clients build their boardroom around. These are those firms. The only question left is whether yours joins them.

Ken McCarthy, BlackRock Resources
Ken McCarthy
BlackRock Resources
£30k to £100k a month. Now past £250k.
Laura Anderson, Veterinary Career Services
Laura Anderson
Veterinary Career Services
$42,857 a month. Doubled the business.
Darren Franks, Talent in the Cloud
Darren Franks
Talent in the Cloud
$150k to $600k. 10x in two years.
Mike Tannenbaum, Key Strategies
Mike Tannenbaum
Key Strategies
$0 to $100k a month. $78k retained.
Stephanie Yee, Patrice & Associates
Stephanie Yee
Patrice & Associates
Fees $6-7k to $22,500. Revenue $100k to $180k.
Matt Hackett, We Recruit Group
Matt Hackett
We Recruit Group
Newbie. A$0 to A$163,800 in three months.
Outposition the giants

Positioning and results that outdo Alexander Mann and Michael Page.

He stepped into the place of a 2,500-person firm. What used to take months now takes hours. Same person, same market, twelve months apart.

3 / weekregistrations before, now 7 to 10 a day
1–2 rolesthe old request, now contracts for hundreds
90%of the recruiter grind now run by systems
Twelve months ago

One of five.

  • Selling one to one
  • Three registrations a week
  • The odd request for one or two positions
  • All outbound, no brand recognition
  • No systems, no automation, no way to scale
Today

The name clients call.

  • Seven to ten new registrations a day, all inbound
  • 100 teachers signed to move from America to China
  • 200 IT positions pending with one global company
  • A Malaysia partnership for 100+ IT staff this year
  • In talks for 150 roles in India, 40 in each of 20 countries

Ken stopped selling one to one and started marketing one to many. Using Andy's marketing and business development strategies, he put his message in front of his market every day, on repeat, with the whole engine running on autopilot. Every process documented, then handed to virtual assistants who now run 90% of the recruiter's grind.

The positioning followed. Ken was soon spoken about in the same room as Alexander Mann and Michael Page, and stepping into the place of a 2,500-person firm inside a global payroll provider's line-up. Now he takes the work retained and exclusive only, on his terms, with a target of $100,000 a month in fees.

Ken Zverdling
The model

Three engines. One firm, the only name in its niche.

Each engine turns a commoditised firm into The Apex Recruiter of its niche: the number one, the trusted adviser, retained, at higher fees.

Acquisition
Get Paid

Retained clients, paid upfront, on fees that hold.

Authority
Get Known

Become the only name they call.

Autonomy
Get Free

A firm of one that out earns a firm of ten.

Get Paid · Acquisition

Retained, paid upfront, on fees that hold.

$196k fee, MPC offer

A $196,000 fee won on an MPC offer.

Andrew Finlayson
$75k fee, Managing Director role

A $75,000 fee on a Managing Director search.

Craig Munch
$28k fee, $140k role

Retained on a $140,000 role, a $28,000 fee.

Bob Russell
$67,500 in fees, two VP searches

$67,500 in fees across two VP searches.

Peter Broderick
$39k to $42k, first US client

$39,000 to $42,000 from a first US client.

Crystal Van Der Werken
$40k fee, CMO eCommerce

A $40,000 fee on a CMO eCommerce search.

Chaz Coleman
£16k fee, sales exec

A £16,000 fee on a sales exec role.

Pete Brzezinka & Naomi Taylor
£14k fee, exclusive

A £14,000 fee on an exclusive.

David Hillman
$25k fee, actuary role

A $25,000 fee on an actuary role.

Thomas Burton
£25k, three offers in three days

£25,000, three offers in three days.

Blair Anderson
€90k in roles

€90,000 in roles.

Ross Lauder
£8,500 fee from a webinar

An £8,500 fee straight from a webinar.

Gordon Rennie
$22,500 fee, first placement

A $22,500 fee on the very first placement.

Peter Broderick
$30k + $15k, two placements

Two placements, $30,000 and $15,000.

Ken Lazar
$88,500, eight searches

$88,500 across eight searches.

Alex
$96k, two roles

$96,000 across two roles.

Sol Jeewa & Sabina
$25,000 placement

A clean $25,000 placement.

Salvador Aguilar
$13,350 signed search

A signed search worth $13,350.

Alex Beaty

Hundreds more, over fifteen years.

Get Known · Authority

Become the only name they call.

One word changed on LinkedIn, inbound retainer

Changed one word on his LinkedIn headline, and a retainer came in.

Kerry Mack
First webinar, 134 attended, four new clients

His first webinar drew 134 attendees, and four clients who had never taken his call signed on.

Peter John
77% of every candidate in the niche, 43% reply rate

Reached 77% of every candidate in the niche, with a 43% reply rate.

Get Free · Autonomy

A firm of one that out earns a firm of ten.

Six day vacation, a client call booked every day by the system

Took a six day vacation, and the system booked a client call every single day.

Jonathan Spiess
Ran the whole campaign from a holiday in Skye

Ran the entire campaign from a holiday in Skye, a VA placing candidates he had never met.

Gordon Rennie
The firm runs without the founder

Campaigns from holidays, placements made by VAs, owners stepping out of the day to day for good.

More owners winning

More before, and after.

£36k in retained business, four months

Secured £36,000 in guaranteed retained business within four months of joining.

Michael Budd, Belmont Lavan
Four placements in thirty days

Never recruited before. Four placements inside her first thirty days.

Robina Zaman, Zaman Recruitment
£24k in seven weeks, on automation

£24,000 in seven weeks through automation, and now the work comes to her.

Leanne Jones, Excel Jones
Hundreds have made the shift

Fifteen years of wins, in their own words.

A fraction of what owners post the day a fee lands. Tap any to read it in full.

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And hundreds more, logged over fifteen years.

And many more owners, the only name in their niche
Jamie Town · ClaricoJohnny Farrington · Farrington RecruitmentGerard BallHunter GilmoreAndrew ThomasKaren HarrisJames TrottVanessa HaxbyKieron MooreTim AndrewsMatt GradyPaula JohansenGary TaylorDarwin ShurigTed WhiteRyan WalkerAndrew MillarHazelJamie Town · ClaricoJohnny Farrington · Farrington RecruitmentGerard BallHunter GilmoreAndrew ThomasKaren HarrisJames TrottVanessa HaxbyKieron MooreTim AndrewsMatt GradyPaula JohansenGary TaylorDarwin ShurigTed WhiteRyan WalkerAndrew MillarHazel

Want results like these in your firm? Let's map your version of the Apex Shift.

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