For solo search and recruitment firm owners
The same job boards everyone shares. The same candidates on every desk. Clients who take your shortlist and hire the cheapest of five. AI that now sources for free. More calls, more CVs, more hours, and it barely moves the needle. The owners pulling away stopped playing that game. They became the one name their niche calls, retained and paid upfront. Here is how you become that name.
Your next step
We put your desk and your last twelve months on the table, find where the retained, repeat, higher-fee work is hiding, and map how you become the one name your niche calls. No pitch. You leave with the plan either way.
Owners who stopped being one of five

“Took ROI Executive Search to seven figures, 3.5x the year before, working remotely.”
Brandt Handley · ROI Executive Search, client

“From one of five names on every brief to retained and exclusive, the only firm the client would call.” £30k to £100k a month.
Ken McCarthy · Solo search firm owner, client
What being a commodity costs you
When the market cannot tell you apart from the firm next door, price is the only lever left. Here is how that plays out, month after month.
The client sends the same role to five firms and waits to see who runs fastest. You are one runner in a race, and the finish line is a fee that someone else decides.
Because anyone can be swapped for anyone, the only thing left to argue about is price. You cut it to win the work, and you win the work that pays the least.
You do the search, you send the names, and the client thanks you. Then they place the same person through someone who undercut you, and you carry the cost of the work you gave away.
A good month, then a quiet one. No retainer, no pipeline you can count on, and your income swings with it. You are working flat out and still never further ahead.
The quiet fear you never say out loud. That if you stopped grafting for one month, there would be nothing there at all.
The fix
Not more calls, not longer days. A different sequence. You go narrow, you get known before the role is ever public, and you agree the fee before the search starts. Solo owners who make that shift usually end up working fewer hours, not more.
Stop being a generalist for hire. Pick one narrow niche and become the single name that owns it, the person the market thinks of first when the role comes up.
When you own the niche, you hear about the role before it is ever a brief. You get the call first, not added to a list of five and asked to run.
The search is agreed and paid before it starts. No shortlist handed over for free, no being swapped for someone cheaper at the end. You are the search, not a supplier of it.
Proof
Brandt Handley took ROI Executive Search to seven figures, 3.5x the year before, and did it working remotely with more time for his family.
Ken McCarthy went from one of five names on every brief to retained and exclusive, the only firm the client would call for his niche.
Stephanie Yee lifted her fees from about $6,000 to $7,000 up to $22,500, and grew revenue from $100k to $180k, on her own.
One to one with Andy
Private support for solo owners
One to one support built around you and your niche, with a direct Slack channel to Andy. You work the sequence on your own market and your own numbers, agree your first retained fee, and Andy is in the channel with you the whole way.
A lower first step. Not ready to talk yet. Watch the owner webinar, free, and see how a solo owner goes from one of five to the only name in the niche.
Watch the webinarThe people who shaped this industry back us

“The ‘Built to Sell’ for the search industry.”

“30 years in this industry, and Andy found the missing link.”

“If you want to stop grinding and start scaling, Andy is the only choice.”
The Search Firm Boardroom
In the Boardroom we map your market and build the machine that wins you retained work at higher fees, so you stay small, free and the only name in your niche, without ever building a team.
Grab a time with me
Start here
Bring your niche, your numbers and your last twelve months. Andy shows you where you are being treated as a commodity, and the sequence that gets you called first, retained, and paid before the search starts.
For solo search and recruitment firm owners. Not for job seekers.